CG Hospitality Holdings
Every crisis brings with it new learning, disruptions and opportunities. The COVID pandemic has pushed us to reassess the resilience of the tourism sector, realign our operational cost structures and rethink our current business models. The objective is to identify areas of efficiency and revenue enhancements and drive a more sustainable operation and growth strategy for CG Hospitality’s portfolio, which consists of 135 assets with over 8000 keys in 94 Destinations across 12 countries, out of which almost 80 assets are in India alone. From realigning our cost structure to substantially reducing fixed costs especially for our multiple historical assets, to rethinking our business model for our city hotels and making them more F&B delivery driven and converting our wellness resorts to offer COVID testing, we are focusing on the three core values of Quality, Safety & Reliability. These will become the new norm and recipe for the survival of brands and businesses in the short and long term. The pandemic will also bring immense opportunities in the wellness, leisure and experiential travel segments as customers begin to reimagine their priorities and likings. To this effect, it is the right time to look at acquiring and supporting distressed assets globally. These important attributes outline CG Hospitality’s three year plan of action to Survive, Revive and finally Thrive.
CG Hospitality Holdings have hotels across a vast spectrum of countries and continent. Headquartered in Kathmandu, the group ensured that their employees underwent educational training and attended online seminars on how to maintain health and protect themselves and their family from the COVID-19 infection.
They were also trained on improved hygiene and sanitation protocols that are implemented at the properties. Employees in CG Hospitality’s Nepal properties were encouraged to cross-train in different departments to gain more knowledge and skill. New protocols, including at Taj Meghusarai, Chitwan were put in place, including establishing private dining experiences as a pre-requisite.
The Farm at San Benito, Philippines consciously adopted communities in the neighbourhood, providing vitals such as food, Personal Protective Equipment and rapid antibody COVID-testing. Over 10,000 protective masks were donated as part of The Farm’s support to frontline heroes in San Benito and Tipakan.
Strict hygiene and safety protocols were set in place to ensure guest and employee safety. All guest and treatment rooms at The Farm are sanitized by Sanivir Smoke, (Glutaraldehyde + Orthophenyl Phenol), which is proven by international laboratories to kill coronavirus on the surface and in the air effectively. To provide holistic digital health support during this challenging time, The Farm offers virtual health consultation and telehealth using which, guests can get in touch with their panel of integrative medical doctors for their health concerns.
The Farm also offers Immune Support Program that includes COVID-19 testing, medically-supervised holistic treatments to support the immune system, nutrientrich organic vegan meals and beverages, microbiome nourishment and mindful movements.
Award-winning actress, model, influencer and brand ambassador Iza Calzado recounts, “In June, after three failed attempts, I sought the help of the doctors and Mother Nature to help boost my hemoglobin levels so I could donate plasma to those who are critically ill with COVID-19. The treatments, from Chlorophyll Bath, Vitamin Drip and psycho-emotional sessions with doctors truly helped me in successfully passing the test and donating plasma so that my antibodies could be used to try and save someone’s life.”
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