CK Israni Group to announces the expansion of its Lifestyle segment with the landmark introduction of Moishi, UAE’s cult-favourite Japanese confectionary brand, to the Indian market. With this move, the CK Israni Group is not simply introducing a new dessert brand, it is establishing and leading an entirely new category within India’s organised food and beverage market.
Moishi is a handcrafted mochi ice cream brand that has gained strong recognition in Dubai and the UAE. With a growing consumer base across premium dessert markets, its India debut marks the entry of organised, premium mochi ice cream into the country’s evolving retail landscape.
First Time in India
“India’s lifestyle and F&B sector is at an inflection point,” said Chandni Nath Israni, Co-Founder of CK Israni Group. “Over the past decade, we have seen a decisive shift in consumer behaviour. Urban audiences are more travelled, more informed and far more receptive to globally benchmarked formats. The market is no longer just experimenting with international concepts, it is ready to institutionalize them. Moishi allows us to enter India with a proven category leader and build the premium mochi ice cream segment in a structured, scalable manner. This is not about following a trend. It is about recognising a ripe market opportunity and moving early with conviction.”
What is Moishi?
Born at the intersection of Japanese craftsmanship, Lebanese heritage, and Dubai’s pioneering energy, Moishi creates handcrafted mochi ice cream — a centuries-old Japanese tradition, reimagined for the modern world. Think pillowy-soft glutinous rice cake dough, meticulously wrapped around premium Italian-grade ice cream, available in bold, unexpected flavor combinations that are as picture-worthy as they are indulgent.
Every MOISHI piece is a small, perfectly formed moment of joy, handcrafted using Partially imported Japanese ingredients fused with locally-sourced elements, ensuring that every bite is a work of art.
Why MOISHI
Moishi is rooted in Japanese mochi tradition, pairing soft rice dough with premium ice cream in distinctive flavour combinations. Each piece is individually handcrafted with a focus on texture, balance and precision. Influenced by Lebanese heritage and Dubai’s contemporary culture, the brand centres the mochi format itself while aligning with India’s growing demand for premium, occasion-led desserts.
