Brigade Hospitality has relaunched its bakery brand, The Baking Company (TBC), with an updated format. It currently operates from two locations—World Trade Center, Bangalore, and The Woodrose, JP Nagar; offering freshly baked products in commercial and lifestyle settings.
A third outlet is scheduled to open in late April at Brigade Tech Gardens, Whitefield, with three more planned this year. The expansion is supported by a central kitchen model aimed at maintaining consistency across outlets.
Leadership perspective
“The Baking Company holds a special place in our portfolio, and this relaunch reflects our effort to reimagine the brand for today’s fast-paced, quality-conscious consumer. With a strong focus on freshness, convenience, and design, we aim to create a bakery experience that fits seamlessly into everyday urban life. The menu features a wide range of bite-sized offerings, including savouries, desserts, and beverages such as sandwiches, sliders, doughnuts, macarons, tartlets, and gourmet cakes. There is also a growing focus on healthier options, incorporating fresh ingredients and select superfoods to suit evolving consumer preferences.” said Gurmeet Singh, Assistant Vice President, Brigade Hospitality.
Operational model and expansion
Leveraging a sophisticated hub-and-spoke distribution model, The Baking Company ensures peak operational efficiency and food safety. By combining Brigade Hospitality’s extensive hospitality expertise with a sharp, contemporary product focus, the brand is uniquely positioned to scale. This relaunch marks a new chapter for TBC, blending a familiar, fond brand name with a modern vision to become the preferred urban bakery destination for India’s evolving consumer base.
