OYO has said that as part of its increasing focus on India, it plans to accelerate its company-serviced hotels expansion in FY26. OYO also expects to double the booking revenue from its company-serviced properties from 22% to 44% in this period, reinforcing its commitment to premium property expansion.
Currently, OYO operates more than 1,300 company-serviced hotels in the country, primarily under its popular mid-segment brands, Townhouse Oak, Capital O, Palette, and premium brand SUNDAY, which have consistently been top choices for travelers seeking quality stays at competitive prices.
Doubling presence across Indian cities
The share of company-serviced hotels in OYO’s portfolio is also set to double to 1,800 in the same period, with their presence growing from 124 cities to over 300 cities across India. It includes cities such as Mohali, Faridabad, and Jalandhar in the north; Cuttack, Asansol and Darjeeling in the east; Mangalore, Kollam, Port Blair, and Kasaragod in the south; and Bhilwara, Vapi, Junagarh and Jalgaon in the west.
Enhanced guest experience driving performance
Elaborating more on the expansion program, Varun Jain, Chief Operating Officer, OYO said, “The program is in line with OYO’s strategic focus for 2025 for the India market, which aims to drive profitability by enhancing the overall guest experience. These hotels record a higher customer rating of 4.6, compared to the overall average of 4.0. The occupancy rate of these hotels is also 2.7 times higher than other hotels. Their consistent focus on quality service also drives a repeat customer rate that is 1.3 times higher than the rest. The superior ratings reflect better service standards, well-maintained facilities, and a seamless guest experience which results in stronger guest loyalty and repeat stays in our hotels.”
Top-rated properties across India
According to OYO’s internal data, the top five properties with the highest guest feedback ratings include Palette Heritage Scindia Ghat in Varanasi, Super OYO Townhouse Oak Mahadevpura in Bangalore, OYO Townhouse Lakdi Ka Pul in Hyderabad, Palette Patel Nagar in Bhopal, and Super OYO Townhouse Oak Alandur in Chennai.
India’s fastest-growing segment for OYO
OYO introduced company-serviced hotels in FY23, initially contributing less than 2% of its booking revenue. Since then, the rapid expansion of company-serviced hotels in India has made it OYO’s fastest-growing business segment globally. This highlights their higher revenue-generating potential, driven by standardised operations, superior service quality, and enhanced customer experience.
Focus on long-term partnerships in high-demand areas
The expansion program will focus on leisure cities, pilgrimage destinations, and business corridors where demand remains strong, and property owners are open to long-term partnerships with OYO.
Flexible partnerships and data-driven growth
These hotels, tagged as ‘Company Serviced’ on OYO’s app and website, offer property owners the options of revenue sharing or fixed rentals. A dedicated team and channel partner network have helped OYO rapidly scale this segment.
