In celebration of World Ocean Day 2025, ibis India reaffirmed its commitment to sustainability with a nationwide coastal clean-up initiative. Ten ibis hotels across Mumbai, Chennai, Goa and Kochi united with local non-governmental organisations (NGOs) to carry out large-scale beach clean-ups, mobilising more than 600 volunteers and collecting over 500 kilograms of waste in a single day.
Inspired by a Global Theme
Reflecting this year’s global theme, “Wonder: Sustaining What Sustains Us”, the campaign highlighted the importance of protecting marine ecosystems and preserving the natural environments that support life on Earth.
A Frontline View on Ocean Pollution
With several ibis hotels located near beaches and waterfronts, the brand sees firsthand the effects of ocean pollution. The clean-up not only removed harmful waste, but also raised awareness within local communities and supported wider efforts to restore ocean health.
Hospitality with Purpose
“At ibis, sustainability is not just an initiative; it is part of our brand DNA,” said Tejus Jose, Director of Operations, ibis and ibis Styles India. “This clean-up drive was about more than removing waste; it was a meaningful step towards preserving marine life and inspiring conversations that lead to lasting change. We believe hospitality can and should make a difference.”
Beyond the Beach: Building Awareness
In addition to the clean-up, ibis hotels facilitated public awareness sessions on marine pollution and hosted interactive activities with school children, fishermen and tourists to encourage long-term behavioural change and collective environmental responsibility.
