Allied Blenders and Distillers Limited (ABD) announces a historic triumph. ICONiQ White Whisky has once again been crowned the World’s Fastest-Growing Millionaire Spirits Brand by Drinks International in its highly acclaimed Millionaires’ Club 2025 report. The brand this year has officially been ranked amongst the top 20 whiskies in the world, an extraordinary milestone achieved within just three years of launch.
Legacy brands continue strong global performance
In addition to ICONiQ White’s stellar performance, ABD’s flagship legacy brand Officer’s Choice continues to hold strong, retaining its position amongst the Top 10 spirits brands globally and ranking 5th amongst all whiskies worldwide.
Meanwhile, Sterling Reserve has also retained its position amongst the Top 20 whiskies in the world, reinforcing ABD’s strength across multiple segments of the spirits category and highlighting the depth of its award-winning portfolio.
Recognition by Millionaires’ Club 2025
Published annually, The Millionaires’ Club is the definitive global report that ranks spirits brands selling over one million liter cases per year, spotlighting the highest-performing and most dynamic names in the international liquor industry. The above rankings are for the calendar year 2024.
Leadership commentary
Speaking about this milestone achievement, Alok Gupta, Managing Director, ABD, said, “This is indeed a proud moment to be globally acknowledged by the Millionaires’ Club. ICONiQ White’s achievement as the world’s fastest-growing millionaire spirits brand consecutively for the second year is heartwarming, especially as we see it emerging as an internationally loved brand. The strong global position retained by our legacy brands like Officer’s Choice and Sterling Reserve is a moment of collective pride for ABD. This demonstrates the power of our multi-brand, multi-market strategy coupled with the continuous efforts of our team, positioning us well for the future.”
