To meet the guest expectations and to enable them to have various experiences beyond accommodation within the hotel, the industry is primarily focusing on innovating and experimenting in areas like F&B, spa, shopping, technology, curated events and more.
Tech takeover
With the rise in millennial travellers who are driving transformation by redefining luxury in the hospitality industry, the segment is up for a change, technology, being an essential demand driver! Globally, hotels have introduced Chatbots and AI for hotel operations.
Technology is the core of the hotel experience both in room, before and after the trip. This has also led to the development of new concepts and more innovation in the hotel and contributes to the emergence of an even more individualized offer.
Millennials are one step ahead in the digital space and are drawn towards hotels and services that meet their technology demands. Hospitality is using more social networks, other digital tools, and online booking sites; as they have seen a profound impact on customers due to these platforms. This has led to more transparency and, overall, to an improved quality of the services provided by the hotel.
Bespoke Indulges
Talking about other experiences, renowned restaurants within five star properties mesmerize guests with eclectic options to choose from distinctive dining and wining experiences.
On offer are authentic to indigenous fusion to an all-day world cuisine featuring an international platter set to tantalize the taste buds. Hotels constantly keep curating special menus, regional or international, work on concepts like chef’s table, dish of the day, etc to elevate their regular dining experience.
Enriching the mind, body and soul
For pampering, rejuvenating and fitness experiences, one can enjoy at the in-house spa to rejuvenate body, mind and spirit. Nowadays, these spas are an exclusive paradise filled with exotic aromas, essential oils, spice and floral fragrances, designed to enhance and optimize the total “mind-body experience” and peel away the layers of daily stress.
Guests could spend their ”Me Time”, by choosing from a well laid menu, be it classic and modern treatments, massages, scrubs, wraps, facials, baths, foot and hand care or slimming, toning and firming techniques.
The gym and the indoor/ outdoor swimming pool is an ideal place to relax and revive mind, body and soak the warm embrace of the sun.
Shopping spree
A luxury hotel is no less than a high-end mall. They also cater to guests’ shopping spree and offer them, a fine lifestyle store where they can pick from an array of unique displayed products. Their need to buy Indian products, art or crafts or souvenirs, all gets met at these hotel stores, which showcases the rich and mystical heritage of India.
Apart from above, hospitality Industry keeps curating different events and promotions at their various outlets; be it a spa event, food festival, musical event, fashion shows and much more to lure guests at these outlets.
