Yu, a consumer foods brand that launched in the Indian market in Oct 2021 with its instant meal bowls has entered a new product category with the launch of its Instant Hakka Noodles.
The ingredients of these noodles comprises Steamed Noodles, Chef Curated Sauce, Cut Veggies / Chicken and Chilli Oil and can be prepared in just five minutes and consumers only need a pot for boiling water.
These products will be exclusively available on the Blinkit platform up to March 12th, 2023 post which they will be available on all other online and offline stores.
As part of this exclusive launch, Yu also conducted a joint event ‘Yutopia’ in association with Blinkit in a premier Gurgaon Club. Yutopia saw the attendance of over 150 guests including media houses, bloggers, and influencers as well as some loyal customers of Yu Foods.
The new products are chef-crafted using only natural recognizable ingredients, ZERO Preservatives and no MSG. Yu has sold over 3 million bowls in the past 15 months and is among the fastest growing D2C brands in the country.
In the words of Bharat Bhalla, Founder of Yu Foods, “We are happy to introduce Instant Hakka Noodles for the first time in India, that will allow people to enjoy restaurant style stir fry noodles in the comfort of their homes in a matter of minutes.”
