Satyen Jain
Despite the ongoing situation, our target of reaching 50 locations by 2022 seems quite possible. This is largely because of the support of our fabulous team
While the pandemic disrupted the hospitality business, it gave the Pride Group of Hotels an opportunity to reimagine its business models and emerge stronger. “Despite the ongoing situation, our target of reaching 50 locations by 2022 seems quite possible. This is largely because of the support of our fabulous team,” said the company’s CEO, Satyen Jain.
TRANSPARENCY ABOVE ALL
The most important initiative that Pride Group of Hotels undertook last year was to start off open communication with all stakeholders across the levels. The leadership team reached to every associate, reiterating the organisation’s commitment to their wellbeing and also that of their families. It also encouraged them to share ideas on ways to grow business during those challenging months.
“We received some innovative ideas from our frontline team members who suggested few alternate revenue streams. The follow-up mechanism and awards and recognition of these bright idea generators ensured a continuous flow of thoughts, in addition to effective implementation and regular guidance from the leadership team,” Jain stated.
Structural interventions were put in place to enable these new revenue streams along with aggressive cost management at strategic and tactical levels. Focusing on the restless domestic travellers who wanted to explore newer destinations, the group launched offerings like ‘India Dekho with Pride’, promoting safe travel.
HIGHER, STRONGER
With each passing day, the company worked towards making its business more sustainable and digitally advanced. It rolled out energy efficient and green technologies, while also focusing on contact-free solutions. “Everyone in the industry wanted to adopt contactless in a big way. After the current scenario made it mandatory, this was implemented speedily and unquestioningly,” Jain pointed out.
While Pride Group of Hotels’ growth plan did slow down in 2020, this was a temporary pause. Its expansion remains targeted towards tier 2 and 3 cities, which have tremendous potential. “After recently signing up properties in Daman, Dapoli and Mussoorie, we are looking forward to add 10 more units as a part of our development plans,” Jain stated.
The company will also announce the opening of its Udaipur property soon. On the business front, it is planning to scale up its operations to focus more on ‘Pride Hotels’ and ‘Biznotel’ brands, which are moderately priced, upscale, full service, business and leisure hotels.
