Loca Loka, the premium 100% agave tequila brand co-founded by Rana Daggubati, Anirudh Ravichander and Sree Harsha Vadlamudi, has officially entered Bengaluru, marking a significant milestone in its India expansion journey. Following successful launches in Delhi and Mumbai, the globally award-winning brand now brings its premium-first Blanco and Reposado expressions to one of India’s most culturally vibrant and commercially sophisticated markets.
Founder Insights
For Rana Daggubati, Co-Founder, Loca Loka; the city holds a personal resonance beyond market metrics. “I’ve always admired Bengaluru’s energy,” he said. “There’s a balance here that’s ambitious yet grounded, global yet deeply rooted, artisanal yet uncompromising on quality. That duality mirrors Loca Loka. We’re inspired by authentic Mexican craft, but we’re building something that resonates with the modern global consumer, including India. The city’s creative and entrepreneurial spirit aligns naturally with the brand.”
Strategic Positioning in Bengaluru
“Bengaluru represents a strong alignment of consumer maturity, premium appetite, and trade sophistication,” said Sree Harsha Vadlamudi, Co-Founder & CEO, Loca Loka. “Our expansion strategy has never been about rapid geographic width. It’s about entering markets where distribution quality, pricing architecture, and consumer readiness converge. Bengaluru’s on-trade community understands agave, values craft and appreciates brand storytelling. That ecosystem makes it an ideal city for the next phase of our growth.”
Since its India debut, Loca Loka has positioned itself as a founder-led, equity-backed venture rather than a celebrity-endorsed label. Its disciplined rollout strategy that prioritises selective distribution, bartender advocacy, and experiential education, has helped build credibility in a category often reduced to shot-led consumption rather than sipping quality and mixology versatility. The city’s music and nightlife culture also played a defining role in the expansion decision.
Cultural Alignment
“Bengaluru has one of the most organic music communities in the country,” said Anirudh Ravichander, Co-Founder, Loca Loka. “It’s not just about large stages, but about intimate spaces where culture evolves. There’s a certain rhythm to this city that is layered, collaborative, constantly in motion. For us, tequila is as much about atmosphere as it is about the liquid itself. The way Bengaluru brings people together across art, nightlife, and ideas, makes it a natural fit for Loca Loka.”
