Ishtaa, the premium vegetarian brand specialising in authentic recipes from generational Telugu kitchens, launches in Jayanagar, Bengaluru. Riding on Ishtaa’s tremendous success in Hyderabad, the brand makes an impressive mark in Bengaluru before opening in Ahmedabad.
The Hyderabad-based culinary dining experience from Teja Chekuri’s portfolio is rooted in tradition and aims to redefine vegetarian food for patrons. Tucked away in a green corner of Jayanagar’s bustling lane, it is aptly situated on Temple Road.
Ishtaa offers a wide variety of traditional dishes that you would only find in traditional Telugu households. With a different menu for breakfast, lunch, and dinner and a delectable array of traditional sweets, the brand showcases the best vegetarian food that the cuisine offers. With four successful outlets in Hyderabad at Jubilee Hills, Kokapet, Basherbagh, and Gachibowli, they are now entering Bengaluru with a sprawling 10,000-square-foot space in a landmark location. Set in a bungalow, the intimate, rustic ambience envelops guests in an atmosphere that balances warm hospitality with the nostalgia of dining in a quintessential Indian home.
From the portfolio of seasoned entrepreneur and restauranter Teja Chekuri, Ishtaa brings vegetarian Telugu cuisine to patrons. Commenting on the launch in Bengaluru, Teja said, “From the early days of Indian history, vegetarianism has significantly influenced almost all the cuisines of India. Even though the cuisine is diverse across states, there is always a core vegetarian dish that binds them together. At Ishtaa, we aim to revive, redefine, and bring back the delicate and nuanced flavours of our traditional recipes that have been passed on through generations. At Ishtaa, we are dedicated to creating an immersive dining experience for our patrons, grounded in the timeless principles of Indian hospitality that are integral to our culture and traditions.”
Each Ishtaa space across locations is spacious and tastefully decorated with minimalist traditional elements. The Bengaluru space embraces Vastu Shastra and is divided into distinct pockets, each offering a unique dining experience.
The restaurant is founded by Teja Chekuri, a global entrepreneur in the food & beverage space. He has successfully established several brand concepts across various cuisines. However, he has championed Telugu cuisine through all of them, introducing subtle flavours of the cuisine into various brands.
Teja is not new to Bengaluru’s culinary scene. His past endeavours include the renowned United Telugu Cuisine and Ironhill Bengaluru, which have had a lasting impact on the city’s culinary culture. Now, riding on Ishtaa’s success in Hyderabad, he intends to add a vegetarian gem to the city.
