abCoffee, a tech-enabled grab-and-go coffee chain, has reached a significant milestone with the opening of its 50th store within just two years, establishing itself as the fastest-growing player in the industry. Driven by a mission to make speciality coffee accessible to all, abCoffee has disrupted the market with its simple philosophy that great coffee need not be a luxury.
Based in Mumbai, the innovative coffee company announced the inauguration of four new outlets, surpassing the coveted 50-store mark. The four new outlets are located in Mumbai: Lodha iThink, Thane; Billabong High International School, Mulund, Mumbai; L&T TC-4, Powai, Mumbai;Â and Marwah Centre, Marol, Mumbai
To commemorate this achievement, abCoffee offered its signature cold coffee at an exclusive price of just Rs 50 across all outlets on July 16, 2024. This special promotion reflected the brand’s appreciation for its loyal customers and shares the joy of this milestone with them.
“Our journey from our inaugural outlet in Versova-Andheri West in June 2022 to 50 locations has been remarkable. With a strong focus on customer satisfaction, love for our guests, and robust technology-enabled backend operations, we are well poised to achieve our target of 150 outlets by March 2025, bringing our exceptional coffee experience to even more people across India,” said Narsaya Gajji, VP Operations of abCoffee.
The brand’s grab-and-go format speciality coffee offerings and advanced backend operations have facilitated serving over 500,000 coffees in a remarkably short timeframe of two years. abCoffee sources 100% speciality coffee beans from India’s premier coffee plantations, resulting in an impressive customer loyalty rate of 61% and a leading NPS rating in its category.
With the launch of new outlets and a commitment to enhancing the coffee experience, abCoffee continues to set new benchmarks in the Indian coffee industry. The journey, characterised by rapid expansion and a steadfast dedication to making speciality coffee accessible through technology, is poised for even greater milestones ahead.
