Nothing Before Coffee (NBC) announced the launch of its store in Pune, marking 64 outlets throughout India. The company added 17+ new outlets in Q2, offering high-quality, flavorful brewed coffee & beverages at economical prices for people across regions.
The Pune store is situated in the upscale Viman Nagar neighbourhood. This sleek and modern outlet offers a diverse menu featuring organic coffee, shakes, mocktails, hot chocolate, shrappe, and a wide range of delectable snacks, such as sandwiches, noodles, and cookies, carefully crafted to cater to the refined tastes of its discerning customers. With a strong focus on providing exceptional coffee, creating a welcoming ambience, and offering friendly service, NBC has curated an extensive menu of speciality coffee-based beverages to suit diverse tastes, making it a haven for coffee connoisseurs and foodies alike.
Nothing Before Coffee has expanded its footprint across both Tier-1 and Tier-2 cities in India, currently operating in 26 cities across 13 states, and has successfully opened 20+ new outlets, marking the “highest-ever store addition.” Additionally, it has extended its presence to eight new cities, including Delhi-NCR, and cities in Uttar Pradesh, Maharashtra, and Karnataka.

“As we continue to expand our footprint across Tier 1 and Tier 2 cities in India, our goal remains to make Nothing Before Coffee a household name synonymous with authentic and affordable coffee experiences. We’re excited to bring our unique blend to even more customers. Our plan to launch over 30 new stores in the next three months underscores our commitment to making high-quality coffee accessible to all. Furthermore, we are determined to achieve a 100 crore revenue run rate by March 2025,” said Akshay Kedia, Founder and COO of Nothing Before Coffee.
NBC plans to open 35+ stores in India over the next three months, further expanding its footprint and solidifying its position in the market. These new openings will mark an important milestone for the brand, demonstrating its continuous efforts to cater to the growing demand for premium coffee experiences. The new outlets are designed to offer a welcoming and exceptional coffee experience, building on the brand’s commitment to quality and customer satisfaction.
