Wyndham Hotels & Resorts has opened its first Trademark Collection by Wyndham Hotel in Ankara. The newly built Boreas Hotel, Trademark Collection by Wyndham is distinguished by its elegant design and offers multifunctional spaces in the heart of the capital city.
First launched in 2017, Trademark Collection is one of the world’s fastest-growing ‘soft brands’ in hospitality. Boreas Hotel joins a global portfolio of more than 270 Trademark Collection hotels in some of the world’s most popular destinations, such as New York, Berlin, Milan, Doha, Athens, Istanbul, and Izmir. The opening reinforces Wyndham’s position as the largest international hotel company in the country, based on the number of properties, with approximately 120 hotels under 11 brands.
Owned and operated by Boreas Gayrimenkul, the 51-room hotel is situated in a central location in Ankara’s Çankaya district with easy access to shopping malls, business hubs, historic sights, and embassies in the city.
“Our Trademark brand amplifies the uniqueness and charm each hotel has to offer, and we see continued opportunity for owners in Türkiye to bring incredible experiences to guests. With the opening of Boreas Hotel, we’re offering a boutique hotel experience with unparalleled service right in the heart of one of Türkiye’s largest provinces, reinforcing our commitment to growing in a market we know our guests care about,” said Panos Loupasis, Market Managing Director for Türkiye, Middle East & Africa.
“We’re partnering with Wyndham because of its unparalleled reputation and global expertise in the hospitality industry. The Trademark brand allows us to maintain the unique charm and character of Boreas Hotel while benefiting from the brand’s extensive network, resources, and support. This collaboration enables us to deliver a high-quality, boutique experience for our guests in Ankara, supported by a world-class brand valuing independent-minded hotels,” said Alper Onel, Chairman of the Board for Boreas Gayrimenkul.
A contemporary and boutique hotel experience
Boreas Hotel, Trademark Collection by Wyndham, is designed to meet modern travelers’ needs for comfort and a sense of place. Created by luxury firm Artmim, the hotel blends natural materials like stone, wood, and glass to create a bright, elegant, and sustainable atmosphere. The spacious lobby and sunroom offer inviting spaces, while the bistro caters to both casual dining and business meetings, making it a perfect retreat in Ankara.
In addition to its stunning design, Boreas Hotel’s location makes it an ideal base for visitors eager to explore Ankara’s vibrant cultural and historical scene. Guests can easily visit nearby attractions such as the historic Ankara Castle, museums, and shopping districts, making it a perfect blend of boutique comfort and local discovery.
Expanding trademark collection by Wyndham
Trademark Collection caters to guests seeking distinctive accommodations in sought-after destinations, and it is designed to enable franchise owners to leverage Wyndham’s expertise, scale, technology, and distribution capabilities while maintaining the unique characteristics of their property.
Trademark Collection by Wyndham first entered the Turkish market in 2023 and now spans three hotels, including Operla Airport Hotels, Trademark Collection by Wyndham in Istanbul, and FT Lotus Thermal Hotel & Spa, Trademark Collection by Wyndham, which opened in Izmir’s Menemen district earlier this year. In addition to these hotels, Wyndham has another 100 hotels in the brand’s pipeline.
Trademark Collection hotels participate in Wyndham Rewards, the number one hotel rewards program as named by readers of USA Today and US News & World Report. With more than 60,000 hotels, vacation club resorts, and vacation rentals globally, no other hotel rewards programme is more generous or offers members more places to stay.
