Modi Illva, a leading Indian alco-bev company, today announced the launch of Singhasan, a unique blend of the finest Indian malts and Indian grain spirits, mellowed with oak. Reportedly, this marks a significant milestone for the Indian spirits industry, showcasing the country’s ability to produce world-class whisky using entirely homegrown ingredients and expertise.
The company’s flagship brand, House of Rockford (Rockford Classic and Rockford Reserve), revolutionized the premium whisky segment in India, capturing significant market share and earning the loyalty of consumers. With Artic Vodka, the brand further demonstrated its commitment to delivering spirits that cater to the evolving tastes of Indian consumers.
Singhasan: A Reflection of India’s Craftsmanship
Singhasan is a reflection of India’s growing prowess in crafting world-class spirits. It supposedly combines the finest Indian malts, sourced from select regions across the country, with exceptionally smooth Indian grain spirits – a completely ‘Made in India‘ product.
The Vision Behind Singhasan
Commenting on the launch, Abhishek Modi, Managing Director, Modi Illva, said, “We have always believed in the potential of Indian ingredients and craftsmanship, and with Singhasan, we are not just showcasing that to the world, we are contributing to a new era in the Indian alco-bev industry.
“For too long, the perception has been that imported equals premium. Singhasan challenges that notion. It represents a significant step in expanding our whisky portfolio, allowing us to offer a truly exceptional Indian whisky that caters to discerning palates. It is a testament to our commitment to innovation and our belief in the potential of Indian craftsmanship.”
Disrupting the Indian Whisky Market
Singhasan is poised to disrupt the Indian whisky market with its unique blend and superior quality, offering a truly homegrown alternative to imported whiskies, according to its makers. It now available at top retail stores across Goa, Odisha, Punjab, Haryana, and Chandigarh and will soon be available across India.
