McDonald’s India – North and East – launched its new ‘Signature Collection’, a lineup of gourmet burgers imagined in AI and handcrafted by McDonald’s with exotic ingredients to offer a premium dining experience to its customers. The Signature Collection aims to add culinary sophistication to McDonald’s iconic menu, setting new benchmarks in the quick-service restaurant industry.
Ahead of the launch, McDonald’s launched the ‘Imagined in AI’ campaign, leveraging the power of AI technology to bring an interactive experience for customers to imagine ‘The Signature Collection’. The campaign combined user-provided inputs with AI-generated visuals, offering customers an immersive experience with the brand along with a chance to avail of Signature Club benefits.
Commenting on the launch of the new Signature Collection, Rajeev Ranjan, Managing Director, McDonald’s India – North and East, said, “McDonald’s has always been about bringing the best to our customers, and the Signature Collection is a perfect reflection of our commitment to quality, innovation and customer satisfaction. The new Signature Collection takes the classic McDonald’s experience and elevates it with gourmet ingredients and meticulous craftsmanship to offer something truly special. Our customers can look forward to indulging in a luxurious burger experience with options that deliver premium taste and exquisiteness in each bite, perfect for those with a desire for high-quality and flavourful dining.
The Signature Collection, McDonald’s commitment to quality and indulgence
McDonald’s has invested significant efforts into meticulously combining exotic ingredients for its toppings and gourmet patties to offer exceptional taste and a new dining experience at McDonald’s. The ‘Signature Collection’ burgers will feature:
- Potato bun: For the first time, McDonald’s restaurants in North and East India have brought a newly developed water-split potato bun. Baked to perfection, the softness of the potato bun perfectly complements the juicy, flavorful patties of the Signature Collection, ensuring a delightful bite every time.
- Gourmet toppings: Adding to the taste and texture are carefully selected gourmet toppings, such as gherkins providing sweet & tangy contrast and exotic tender red cabbage and lettuce providing freshness with crunch.
- Gourmet patties: Made with the finest ingredients, the veg burger offers double delight, layering a rich cheddar cheese patty and a flavourful corn and cheese patty—bringing a delightful blend of creamy cheese and sweet corn. The non-veg burger features a succulent chicken breast patty, offering a delicious meaty savoury taste.
- Differentiated dining experience: Dining-in customers can enjoy these gourmet burgers served with complimentary fries on a wooden paddle, elevating the dining experience with its Signature Collection. The crew members, dressed in exclusive Signature Collection uniforms, add a touch of elegance to the experience.
The new Grand Cheeseburger is a combination of rich flavours and textures for vegetarian customers. This indulgent burger comes with two premium patties: a cheddar cheese patty and a delicious corn and cheese patty. These are perfectly complemented by smoky and spicy roasted chipotle sauce with a slice of molten cheese slice. Adding to the flavours are fresh and sustainably sourced lettuce, red cabbage, and crisp gherkins, offering a tangy crunch. All of this is wrapped in a newly introduced potato bun, creating an extra flavour that brings every element together beautifully.
Tastefully crafted with premium ingredients, the Grand Chickenburger has a juicy and tender chicken patty nestled in a potato bun. It’s generously topped with mayo sauce, fresh sustainably sourced lettuce, red cabbage, crisp gherkins, and a molten cheese slice. Every bite gives a mouthful of chicken with a perfect blend of flavour and texture, making it a grand indulgence you won’t want to miss.
Beyond the exceptional flavours, these burgers engage all senses for a truly delectable experience. Each ingredient, from the potato bun to the savoury patty, is expertly prepared to not only tantalise the taste buds but also to delight the senses with its aesthetic allure.
