As Mumbai readied itself for Ganesh Utsav, Swiggy Instamart infused the festivities with a delightful twist by unveiling a unique instant Modak dispenser on Carter Road. Modaks, revered as Lord Ganesha’s cherished treat, are a quintessential part of the celebrations, and Mumbaikers embraced this inventive installation with enthusiasm. Available on September 6th and 7th, the dispenser gave away 1,000 modaks daily—completely free of cost—dispensing approximately 142 modaks every hour. With its whimsical design, the vibrant orange machine beckoned passersby to indulge in a sweet surprise. This innovative initiative emerged from a collaboration between Swiggy and their partners, Havas Media and Havas Media Tribes.
The dispenser featured an engaging mechanism: customers rang a bell, triggering an audio sensor that released a single modak, hygienically packed in a box, within five seconds. Each modak box included a QR code that directed users to Swiggy Instamart’s comprehensive Ganesh Chaturthi section on the platform. This section offered everything from pooja essentials and modak-making kits to a variety of modak flavours and eco-friendly Ganesha idols. Customers can conveniently access these items within just 10 minutes on Swiggy Instamart.
With the Marathi phrase ‘Ghanti Vajwa, Mithai Milwa’ (ring the bell, get the sweet) emblazoned on the dispenser, Swiggy Instamart won the hearts of Mumbaikars. The festive initiative sparked widespread excitement, with many users taking to social media to commend Swiggy’s innovative blend of festivity and convenience.
Phani Kishan Addepalli, Co-Founder of Swiggy posted on Twitter, “Ganapati Bappa Morya! 🙏.Folks in amchi mumbai – pls check out our Instamodak dispenser on Carter road today and tomorrow and get into the festive spirit. Ring the bell and get your modak box instantly!”
