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Sarova Hotels & Resorts Kenya strengthens ties with Indian travel trade after growth in 2025

FIT, group travel and MICE segments drive expansion with continued focus on the India market.

Sarova Hotels & Resorts Kenya marked 2025 as another successful year with significant growth driven by strong collaboration with the Indian travel trade across the FIT, MICE and group travel segments.

The brand has historically been strong in FIT and group travel, with MICE now emerging as a significant segment supported by a focused strategy.

Leadership perspective

Speaking on the momentum, Mita Vohra, Board Director, Sarova Hotels & Resorts, said:
“I am deeply grateful for the overwhelming support we received from the Indian travel trade in 2025. It truly has been such an formidable and fast to open up! As we look ahead to 2026, our focus will be on deepening our presence in the existing markets that have shown strong potential, while also exploring newer markets across India. We truly value our trade partners and look forward to continued collaboration and shared growth in the year ahead.”