Loca Loka has inducted three seasoned professionals into its leadership ranks: Rohit Srinivasan (Head of Marketing), Rajesh Israni (Head of Sales), and Ritesh Singh (Supply Chain & Logistics Manager). Together, they bring proven expertise in scaling operations, accelerating sales, and building brands with international impact.
Expertise in Marketing, Sales, and Operations
Rohit Srinivasan – Head of Marketing: With over a decade of experience leading disruptive campaigns and ambitious brand-building initiatives, Rohit will chart Loca Loka’s marketing roadmap, sharpen brand identity, and lead innovative campaigns to deepen global resonance.
Rajesh Israni – Head of Sales: Bringing more than three decades of experience with iconic alcobev brands, Rajesh has driven market expansion across on-trade, off-trade, and travel retail. His focus on distribution networks and long-term brand loyalty will be central to Loca Loka’s growth strategy in India.
Ritesh Singh – Supply Chain & Logistics Manager: With 15+ years in logistics, vendor management, and regulatory compliance, Ritesh will streamline operations and drive efficiency to support Loca Loka’s global expansion.
Global Expansion and Industry Recognition
Loca Loka has accelerated its global journey in the past six months with strategic market entries and prestigious accolades. In the U.S., the brand expanded distribution to Nevada, Washington DC, Maryland, and Massachusetts, supported by multi-city Cinco de Mayo activations. Southeast Asia is also emerging as a promising growth frontier.
Funding and Market Outlook
Loca Loka recently raised $12.5 million from a Singapore-based family office to accelerate R&D, portfolio innovation, and international rollout. The global tequila market is projected to grow from $13.5 billion in 2024 to $24.2 billion by 2029 at a CAGR of 11.2%, while the premium tequila segment is expected to triple to $12.4 billion by 2033.
