NueGo has partnered with Sirona to support women passengers and redefine travel hygiene during their bus journeys. As part of this collaboration, Femcare Kits – containing PeeBuddy Stand & Pee device and 100% rash-free sanitary pads – will be available and accessible to all the women guests travelling on the NueGo buses.
Enhancing Comfort and Breaking Taboos
This initiative aims to enhance women’s comfort during long-distance travel, address menstrual hygiene needs, and break societal taboos surrounding period care. Further strengthening this initiative, all women guests travelling with NueGo on March 8, International Women’s Day, in Bangalore, will receive complimentary hygiene kits.
A Commitment to Dignified and Worry-Free Travel
Speaking on this collaboration, Devndra Chawla, CEO & MD of GreenCell Mobility, said, “At NueGo, we are committed to ensuring the safety, comfort, and dignity of our women guests, making every journey worry-free. Our partnership with Sirona addresses an often-overlooked aspect of women’s travel—access to essential hygiene products. By introducing Femcare Kits onboard NueGo buses, we are normalizing the conversation around period care, challenging societal taboos, and reinforcing our commitment to creating a truly empowering and seamless travel experience for women across India.”
Sirona’s Mission to Revolutionize Feminine Travel Hygiene
Deep Bajaj, Co-founder of Sirona Hygiene added, “Sirona has always been at the forefront of breaking taboos around feminine hygiene and ensuring access to essential products for women. Sirona has introduced several innovative products and services for women’s health and hygiene, including PeeBuddy, menstrual cup, sanitary pad, and period pain relief patch. Partnering with NueGo allows us to extend our mission to women bus travellers, ensuring they have the comfort and confidence they deserve. Together, we are making travel safer and more dignified for women across India.”
A Collective Effort for Women’s Empowerment
This Women’s Day, NueGo and Sirona stand together to champion safe, travel hygiene for women, reaffirming their shared vision of empowerment and well-being.
