SleepX, the e-commerce brand from Sheela Foam Ltd. (makers of Sleepwell) has announced the launch of a brand-new and quirky campaign titled ‘#NotInMyBed’.
The campaign humorously targets millennials whose lives revolve around exploring the unexplored through their hyper-connected dating and social media connections.
The new-age mattress brand connects with the youth through this innovative campaign by portraying the germs and microbes in the mattress as three creeps from the digital age—social bacteria, mighty dust mite and clingy fungus, who want to get into their bed. This is where SleepX helps the younger generation to say ‘#NotInMyBed’ with an anti-bacterial mattress solution equipped with Neem Fresche technology that will keep the germs away from their beds.
The #NotInMyBed campaign targets digitally connected individuals that are the drivers of various consumer segments and spend an average of 17 hours per week on the internet.
