This initiative marks the celebration of the pride month to support the community through a brand-new collection of SleepX Cool Gel Memory Foam mattress whose sidewalls are painted in the rainbow colours of pride.
SleepX
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SleepX says no to germs with its #NotInmyBed campaign
The new-age mattress brand connects with the youth through this innovative campaign by portraying the germs and microbes in the mattress as three creeps from the digital age—social bacteria, mighty dust mite and clingy fungus, who want to get into their bed