Deepening its commitment to India, Dusit International, Thailand’s hotel and property development company, has announced plans to expand its presence in the country by launching its luxury and upper midscale brands in key emerging markets.
With rising disposable incomes, increasing demand for premium stays, and enhanced connectivity reshaping India’s hospitality landscape, Dusit is focused on underserved yet high-potential markets nationwide.
Focus on Tier 2 and Tier 3 cities
In addition to exploring opportunities in India’s Tier 1 cities, Dusit also aims to target Tier 2 and Tier 3 destinations where luxury and upscale hospitality options are currently limited—creating opportunities to deliver curated, high-end experiences tailored to local demand.
This strategic expansion builds on the momentum of Dusit’s recent foray into the Indian market with the opening of the contemporary, upscale dusitD2 Fagu, Shimla in December 2024, and the signings of three key properties in Karnataka: the wellness-focused Devarana Sakleshpur, Karnataka – A Dusit Retreat (set to open in 2028), and two upcoming Dusit Princess Hotels & Resorts.
Diverse brand portfolio with local relevance
With a diverse brand portfolio, Dusit aims to expand into underserved locations by delivering its signature Thai-inspired hospitality. The company is prioritising quality over quantity, selecting destinations that align with its ethos of wellness-led, experience-driven stays.
New launches across India
As part of this vision, Dusit is set to launch six new hotels across India. The upper-midscale Dusit Princess brand will debut in Raipur (200 keys), Bhiwadi (165 keys), Kolkata (220 keys), and Lonavala (120 keys). Additionally, two boutique luxury properties under the newly introduced Dusit Collection brand—in Kasol and Manali (each with 40 rooms)—will offer refined escapes in the Himalayan foothills.
Leadership speaks on India’s growth potential
“India represents an exceptional growth opportunity for Dusit—across major metros and particularly in Tier 2 and Tier 3 cities, where premium hospitality options remain limited despite strong demand,” said Siradej Donavanik, Vice President – Development (Global), Dusit International. “The country’s tourism industry is evolving rapidly, with increasing demand for high-quality, experience-driven stays. By blending our unique brand of Thai-inspired gracious hospitality with wellness-led experiences and destination-driven properties, we aim to create exceptional stays that resonate deeply with Indian travellers. Through strategic partnerships with visionary local developers, we are committed to shaping India’s premium hospitality landscape for the long term.”
An integrated hospitality vision
Beyond its immediate expansion, Dusit is focused on creating an integrated hospitality ecosystem in India, where luxury stays, holistic wellness, refined gastronomy, and hospitality education come together to deliver lasting value. At the core of this vision lies a strong commitment to sustainability, anchored by Dusit’s group-wide Tree of Life programme. Aligned with selected United Nations Sustainable Development Goals, the initiative comprises 31 measurable criteria aimed at ensuring a meaningful and positive impact in every community Dusit serves.
Investing in local talent and sustainability
Through Dusit Hospitality Education, the company is also prioritising local talent development, ensuring that Indian hospitality professionals are equipped to uphold world-class service standards. Together, these initiatives reinforce Dusit’s commitment to responsible hospitality and reflect its broader vision for sustainable growth within the global hospitality industry.
Part of a broader global strategy
Ducit has a bold plan to sign more than 100 hotels globally over the next five years.
