Sterling Holiday Resorts has strengthened its commitment to community health by supporting a transformative dialysis care initiative aimed at underserved regions.
Through its Corporate Social Responsibility (CSR) program, Sterling has partnered with the Fairfax India Charitable Foundation (FICF) on The FICF Dialysis Mission—a scalable healthcare model that funds the installation of dialysis machines in rural and semi-urban districts with limited access to life-saving treatment.
₹22.5 Million Committed to Deliver Over 18,000 Dialysis Sessions
In FY 2024–25, Sterling contributed ₹7.5 million to deploy 16 dialysis machines across seven healthcare centres in Tamil Nadu, Madhya Pradesh, and Assam. Building on this impact, the company has committed an additional ₹15 million in FY 2025–26 to install 22 more machines, strategically located to serve micro-communities in proximity to Sterling resorts.
Together, these 38 machines are projected to deliver over 18,000 free or subsidized dialysis sessions, generating estimated patient savings of ₹36.4 million—a critical contribution for individuals burdened by the high cost of chronic healthcare.
A Purpose Beyond Hospitality
Vikram Lalvani, MD & CEO, Sterling Holiday Resorts, remarked: “This initiative reflects Sterling’s belief that hospitality brands can be forces for good. Through this CSR initiative, we are proud to extend our purpose beyond hospitality to touch lives through essential healthcare access.”
The FICF Dialysis Mission: A Scalable Public-Private Model
The FICF Dialysis Mission aims to decentralize dialysis care by bringing machines to non-urban regions through a Public-Private-Partnership (PPP) model. This model integrates government infrastructure, private healthcare operators, and CSR funding from corporate partners like Sterling.
The mission’s long-term goal is to install 2,000 dialysis machines across 450 centres in 350 districts, providing 4.5 million free or subsidized dialysis sessions and generating an estimated ₹920 crore in patient savings, while also creating over 4,500 rural healthcare jobs.
