Sterling Holiday Resorts announces the launch of Sterling Borderland Amritsar, marking the brand’s foray into the culturally rich and historically vibrant state of Punjab. With this opening, Sterling expands its footprint to 53 destinations across India, spanning hills, beaches, jungles, heritage hubs, and spiritual centres.
Rooms for every kind of traveller
The hotel features thoughtfully designed Classic Rooms, Premier Rooms, and Junior Suites, with plush interiors and a choice of king or twin beds, suited for solo guests, families, and business visitors.
A culinary celebration of Punjab and beyond
Sterling’s signature restaurant, Curry Cravings, offers dining experience with authentic Punjabi flavours such as Amritsari Fish, Dahi Kebabs, and Patiala Dohri Seekh Kebab, along with global favourites.
10,000+ sq. ft. of event-ready elegance
With over 10,000 sq. ft. of versatile event space across Darbar 1 and Darbar 2, the hotel caters to corporate events, weddings, and social celebrations. Its interiors, premium amenities, and events team ensure every gathering is a memorable one.
Leadership voices
“Sterling Borderland Amritsar is a key milestone in our expansion journey,” said Vikram Lalvani, MD & CEO, Sterling Holiday Resorts. “Amritsar, with its deep-rooted heritage and commercial relevance, is an ideal location for our ‘bleisure’ model that caters to both the business & leisure segments and blends local experiences with world-class service.”
“We are delighted to partner with Sterling, known for their warm hospitality and professionalism and are confident that with Sterling, our guests will have a truly exceptional experience at the hotel,” said Rajinder Chopra (Kitty) and Gaurav Shingari, Managing Director, and Harshvardhan Chopra, Director, Borderland Hotel.
