SOTC Travel has inaugurated its first franchise outlet in Anand, Gujarat, expanding its network to 5 strategically located outlets in the State. Anand ranks among Gujarat’s key source markets, driven by a rising appetite for world-class travel experiences.
Why Anand is a strategic choice
Anand’s unique blend of economic vitality, educational institutions, and rising urban affluence makes it a prime destination for retail expansion. The outlet is designed to meet the needs of both leisure and business travellers, offering a wide array of services, including domestic and international holidays such as Group Tours, Personalised Holidays and Cruises, along with value-added services like travel insurance, ensuring convenient, end-to-end experiences for today’s diverse travellers.
Anand and Gujarat travel trends
● Top destinations
- Domestic & Indian Subcontinent: Kashmir, Himachal Pradesh, Rajasthan, Andaman, Bhutan & Sri Lanka
- International: Europe, Australia, New Zealand, Singapore, Malaysia, Vietnam, Thailand, Bali, Japan, South Africa, Egypt
● Unique preferences: high demand for experiential travel such as luxury cruises, Northern Lights in Scandinavia, self-drive holidays, island stays (Maldives, Mauritius), and adventure travel to Ladakh and the North-East
● Top customer segments: multi-generational families, honeymooners, working professionals, millennials and GenZ travellers
● Average holiday duration: 4–6 days for domestic/short haul; 10–12 days for long haul
Leadership commentary
Rakesh Bawa, Senior Vice President & Head – Holidays, SOTC Travel Limited, said, “Opening our first store in Anand is a strategic step in strengthening SOTC’s presence in Gujarat. Anand’s growing economy, strong educational base and rising affluence make it an important hub for travel demand. By expanding here, we are addressing the evolving needs of customers who want convenient, world-class holiday solutions. Gujarat is a key growth market for us, and Anand will play a significant role in driving our future expansion in the region. My team and I look forward to welcoming our customers at this new location and delighting them with exceptional travel offerings.”
