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Saudia strengthens sports tourism and cultural exchange through global collaborations

The airline hosts Indian footballer Payal Ramesh Basude as part of its Vision 2030 outreach.

Saudia, the national flag carrier of Saudi Arabia, continues to play a pivotal role in advancing the Kingdom’s Vision 2030 by supporting sports tourism and fostering cultural exchange through global sporting collaborations.

Invitation to Indian football talent

As part of its ongoing initiatives to promote Saudi Arabia as a vibrant and multifaceted destination, Saudia recently extended an exclusive invitation to Indian football talent Payal Ramesh Basude, a young and promising goalkeeper who has represented India internationally. During her visit, Payal attended a Saudi Pro League (SPL) match played between Al Nassr and Al Ittihad in Jeddah and witnessed footballers including like Cristiano Ronaldo and Karim Benzema playing against each other.

She also explored Jeddah’s cultural and leisure highlights, including the Historic Al-Balad district, Jeddah Corniche, Red Sea Mall, Museum of Islamic Arts, and Jeddah Yacht Club.

The rise of the Saudi Pro League

Saudi Pro League (SPL), home to 18 competitive clubs such as Al-Hilal, Al-Ittihad, Al-Nassr, and Al-Ahli, has emerged as one of the fastest-growing football leagues globally. With Saudi teams like Al-Hilal defeating Manchester City in the FIFA Club World Cup and Al-Ahli winning the 2025 AFC Champions League, the Kingdom continues to strengthen its position as a global sporting hub.

Business class experience with Saudia

During her visit, Payal also had the opportunity to experience Saudia’s Business Class, gaining firsthand insight into the airline’s world-class service and comfort — including lie-flat seats, curated dining, and access to the elegant Alfursan Lounge.

Visit to Prince Sultan Aviation Academy

Adding to the experience, she was given a special tour of Saudia’s Prince Sultan Aviation Academy, where she learned about the airline’s advanced pilot training programs, aviation technology, and commitment to innovation — reflecting Saudia’s leadership in shaping the future of Saudi aviation.

Saudia’s wider commitment to global sports

Saudia’s commitment to sports goes far beyond football. The airline has been a key supporter of several high-profile international events, including Formula E, The Saudi Cup (equestrian), boxing championships, E-World Cup, and Riyadh Season — a multi-sport and entertainment festival that features global events such as tennis and esports. Many of these initiatives align with Saudi Arabia’s Vision 2030 strategy, which aims to diversify the economy, boost tourism, and establish the Kingdom as a leading destination for sports and entertainment.