Royal Orchid Hotels Ltd (ROHL) has reimagined its loyalty programme with the launch of Regenta Rewards to reward its loyal guests continuously and instantly.
ROHL Group operates over 80+ Regenta Hotels across different categories, with Regenta becoming the vehicle of growth nationwide. Regenta Rewards will form the umbrella loyalty platform, bringing together the 100+ hotels across the group and the new hotels planned for the year.
The loyalty programme merges the erstwhile Bookers Programme with customer loyalty, where guests can earn points across stays, F&B, and experiences within the group. Guests may redeem their points across the group and a massive, curated rewards store with retail partners, travel, and other experience providers. The programme is beta-launched with two tiers: Discoverer and Explorer. Both offer a simplistic cash-back-themed points system that the customer easily understands. Some key benefits include complimentary breakfasts, thrilling F&B offers, free experiences and event inclusions, early check-ins and late check-outs, and complimentary alcohol for some. A freemium model with high levels of payback is in the works and will be launched in the next few months.
Speaking about the programme’s launch, Arjun Baljee, President of ROHL, said, “We are delighted to launch our game-changing loyalty programme, where the focus is on building a rewarding platform for our guests. Our programme is designed with utmost simplicity with the hope that they will be able to earn and burn their points seamlessly where they want, when they want, in a fun, gamified manner. This is the Beta launch of our platform, with technology integrations and member-only benefits being rolled out across the system. The best is yet to come.”
As of now, the programme is open to all individuals aged 18 years and above, with a kids programme in the works. Anyone can register at regentarewards.com or upon visiting any ROHL outpost and scanning one of the many QR codes.
