Moustache Group of Hotels has announced a rebrand after completing ten years in the hospitality business, reflecting its evolution from a backpacker hostel brand into a multi-format hospitality company. Founded in 2016, Moustache began with a simple idea of creating social spaces where travelers could connect.
Today, it operates across 20 hostels, 10 mid-market hotels, and 8 boutique luxury stays and aims to operate 100 more properties by 2030. The rebrand brings clarity to this evolution and aligns the brand with how the business operates today.
Reason for rebrand
In response to these shifts and to meet the changing traveler expectations, Moustache expanded its offerings beyond hostels. However, a gap remained between perception and reality, with mid-budget and premium travelers continuing to view Moustache as a hostel-only operator. The rebrand was undertaken as a strategic correction to improve clarity, as the future of hospitality demands reduced market confusion.
Speaking about the rebranding, Deepak Agarwal, Founder-Director, Moustache Group of Hotels, said, “Travelers today are overwhelmed by options, platforms, and formats. In such a market, the structure itself becomes a competitive advantage. This clear brand architecture will reduce confusion for the consumer and decision friction for the business.”
New brand structure
The refreshed brand structure clearly defines three verticals. Moustache Hostels remain social and community driven. Moustache Select focuses on comfort-first stays for families, professionals, and value-focused travelers. Luxuria by Moustache caters to boutique and experiential luxury stays. Moustache Targets ₹100 crore in revenue by FY 2027, with growth increasingly driven by Select and Luxuria. The company plans to add up to fifty new properties by 2028, with a strong focus on mid-market and boutique luxury formats.
According to Aditya Singh Ranawat, Assistant Vice President, Marketing, “One of the biggest concerns we had was perception. We had evolved beyond hostels, but people still saw us as just a hostel brand. The rebrand closes that gap and removes confusion for the traveler.”
