Manavatty is making its mark. Crafted by UK Malayali entrepreneur John Xavier, originally from Kochi, Kerala, this pioneering spirit has secured two of the global spirits industry’s most esteemed accolades: a Bronze Medal at the London Spirits Competition 2025 and the Spirit Bronze 2025 title at the prestigious IWSC (International Wine and Spirit Competition) Annual Awards Ceremony.
A Spirit of Pure Craft
Manavatty, produced by London Baron Ltd., stands out for its remarkable purity. Unlike many spirits, it contains no preservatives, no added colors, and is certified as zero carb, fat, and sugar. With a 44% alcohol content, this unique arrack is meticulously prepared using centuries-old techniques of fermentation and distillation. Its quality and composition have been rigorously verified by Campden BRI, London, a global leader in food and drink science.
Judged on Taste and More
These aren’t typical blind tasting sessions. Both the London Spirits Competition and the IWSC are renowned for their stringent judging criteria, where expert panels evaluate spirits not just on taste but also on quality, value, packaging, and marketability — ensuring the brand’s overall presentation aligns with its price point. Manavatty’s dual wins underscore its exceptional standing across these crucial aspects.
A Vision for Tradition and Growth
“Our commitment to preserving the essence of tradition has led to this dual win,” says John Xavier, Director of London Baron Ltd. “We are dedicated to creating spirits that bar managers and mixologists genuinely want to use, and, crucially, spirits that drinkers truly enjoy choosing and consuming.”
