This Pride Month, MagickHome goes beyond rainbow filters and hashtags with a powerful message: everyone deserves a home where they’re accepted, not judged. The home interior brand launches “Make Room for Pride,” a heartfelt initiative designed to create real, lasting impact for the LGBTQIA+ community – by transforming houses into homes through thoughtful, inclusive, and beautifully designed interiors.
No terms. No clauses. No judgement
For many queer individuals and couples, the idea of “home” still remains complicated – rented apartments come with stigma, relationships face silent exclusions, and safety is still not a given. MagickHome’s new campaign takes a stand: No terms. No clauses. No judgement.
More than just a campaign—it’s a stand
“At MagickHome, we don’t just build spaces—we create sanctuaries. This initiative is about showing up, not just showing off,” said Jayesh Sali, Head of Marketing, MagickHome. “We’re not just celebrating the community, but contributing by redefining what home can mean—for everyone.”
Voices and faces from the queer community
MagickHome is teaming up with notable queer artists and creators — such as Atulan and Divesh @honey.imm.home — to be the faces, voices, and hearts of this campaign. The initiative is further supported by vibrant communities like LGBT Mumbai, BeUnic India and Lucknow Queer Pride, to amplify the message of inclusivity and home-as-haven across digital platforms.
Inviting real stories, offering real change
The brand is launching a nationwide call for entries, inviting LGBTQIA+ individuals and couples who’ve struggled to feel at home in their own spaces. Two winners will receive personalized MagickHome makeovers—completely free, worth Rs. 5 Lakhs each. From a redesigned corner to a full modular transformation, these rewards are meant to create belonging in its most tangible form.
Storytelling that sparks empathy and inclusion
Each makeover will unfold authentic and heartfelt stories showcased through a series of short reels and videos dropping on brand’s social media handles, viewers will witness personal journeys, powerful reactions, and the joy of finally having a space that accepts them unconditionally.
