Consumer food brand Yu will launch its maiden brand campaign during the IPL 2023 season. The campaign will be spearheaded by ace Indian cricketer Hardik Pandya and will focus on highlighting Yu’s brand proposition – packaged foods that are Chef-Crafted made using zero preservatives that allow young and aspiring Indians to not compromise on health, quality, taste or convenience!
As investor and brand ambassador, Hardik Pandya said, “Yu is a highly purpose-driven brand that is bringing a revolution in the packaged food space through its diversified product categories. I am extremely pleased to associate with Yu and spread awareness around its wholesome and nutritious easy meals that are healthy as well!”
Sharing their excitement, Founders Bharat Bhalla and Varun Kapur jointly expressed, “We are excited to partner with Hardik in our endeavour to build a disruptive consumer brand in the instant food category. Hardik is a youth icon, and as the face of Yu, he will help drive awareness among consumers enabling a switch in consumption patterns from currently available products that contain chemicals and preservatives. We are confident that Hardik’s association will allow Yu to significantly scale its business across all channels and target groups.”
