Young India’s millennials and Gen Z are powerful drivers in the country’s outbound travel growth story. Industry insights suggest that Indian millennials place a high priority on travel in their spending habits. In a focused initiative to leverage this high-growth segment, Thomas Cook (India) Limited has appointed Bollywood’s youth icon Kartik Aaryan as its brand ambassador.
Kartik Aaryan: The perfect face for young travellers
Kartik Aaryan’ fan base, aspirational image, and relatability; especially among millennials and Gen Z, make him a key influencer. He embodies the spirit of India’s new-age traveller, making him an ideal choice to represent the innovative and agile “India ka Forex Specialist”—Thomas Cook.
Launch of the Borderless Travel Card
The partnership kicks off with a campaign for Thomas Cook’s recently launched Borderless Travel Card, a game-changing, multi-currency product designed to provide travellers with a seamless, secure, and smooth experience at every stage of their journey, anywhere in the world.
A fun, relatable campaign
The film featuring Kartik highlights the various forex-related challenges Indian travellers typically face. In a light-hearted, relatable conversation between two friends planning their upcoming holiday, the ad contrasts the confusion of managing multiple credit/debit cards, lounge cards, SIMs, and cash—against the convenience of Thomas Cook’s Borderless Travel Card. Kartik proudly showcases the card as his all-in-one solution for international travel.
Tapping into the youth segment
Deepesh Varma, Executive Vice President – Foreign Exchange, Thomas Cook (India) Limited, said, “We are truly bullish on our prepaid card business. Building on the success of our portfolio that includes Study Buddy (for students) and EnterpriseFX (for business travellers), we have just launched our multicurrency Borderless Travel Card for India’s rapidly growing leisure segment. Our data reflects a significant opportunity from Young India, and we are already witnessing an encouraging uptick in demand. We have hence strategically tied up with Kartik Aaryan, Bollywood’s young icon, as we believe he is the perfect fit to inspire and address this powerful young segment. We are very excited to launch a fun and engaging campaign with Kartik as the protagonist, to showcase the multiple benefits of our Borderless Travel Card and inspire strong growth from Young India.”
Kartik Aaryan’s take
Kartik Aaryan, said, “I am excited to work with Thomas Cook India—a brand that is synonymous with not just pioneering travel but also innovative and youthful agility, and the Borderless Travel Card represents this and more. As an avid traveller, I’ve experienced the usual struggles of buying and using forex abroad. This card is a game-changer for India’s travel-hungry youth, and I personally endorse it as a smart, seamless, secure, and highly convenient solution for Indian travellers. With multi-currency support, global acceptance, and exclusive travel benefits, the bright youth of India are surely going to opt for this multifunctional card on their next international trip.”
