Coffee enthusiasts in Surat are in for a delightful treat as Something’s Brewing, India’s premier destination for coffee aficionados, opened its second retail store in the country. The grand opening on October 6, 2024, featured an impressive selection of over 100 brewing products from more than 50 global and indie gear brands. This new store promises to provide an extensive range of high-quality coffee gear, brewing accessories, and expert knowledge to cater to the growing demand for premium home coffee experiences.
Since its debut in India on International Coffee Day, October 1st, 2020, Something’s Brewing has swiftly become a leader in the coffee industry through its innovative online platform. On its first anniversary in 2021, the brand’s first retail experience centre in Indiranagar, Bengaluru, set the stage for its expansion. With this new location in Surat, Something’s Brewing is set to enhance its omni-channel approach and bring its unique coffee experience to a new audience.
Surat, celebrated for its vibrant coffee culture and flourishing speciality café scene, provides the perfect backdrop for Something’s Brewing’s latest venture. The new store will showcase a wide array of coffee equipment and accessories and will also serve as a community hub for local coffee enthusiasts. Regular brewing workshops and coffee meet-ups will be held to deepen connections among coffee lovers and share valuable insights into various brewing methods.
Abhinav Mathur, CEO and Founder of Something’s Brewing, commented on the expansion, “We are excited to bring Something’s Brewing to Surat, a city that has shown remarkable growth in coffee consumption and appreciation. Our new store represents more than just an addition to our network; it’s a commitment to nurturing the coffee community in Surat. By combining our extensive product range with interactive learning experiences, we aim to make this store a central part of Surat’s vibrant coffee culture.”
Something’s Brewing’s expansion aligns with its mission to address the evolving needs of coffee lovers and home brewers. The brand’s dedication to providing high-quality products and fostering a community-centric approach has positioned it as a market leader in the coffee space, with an estimated market share of close to 40% among coffee marketplaces.
