The energy at Delhi’s iconic Horn OK Please Fest reached new heights as Rad Elan Distributors Pvt. Ltd. introduced Punter Soju to festival enthusiasts at JLN Stadium. Over two vibrant days of food, music, and celebration, Punter Soju emerged as a refreshing favourite among attendees, adding a modern twist to the festival’s beverage offerings.
An exclusive cocktail experience
The brand was featured through an exclusive cocktail experience, showcasing its three signature flavours — Original, Peach, and Green Grape. Crafted to suit the outdoor festival setting, the light and refreshing cocktails were widely appreciated for their smooth taste and easy-drinking character, complementing the diverse cuisines and upbeat atmosphere of the event.
Strong consumer response
Punter Soju witnessed strong consumer traction across both days, with steady footfall and repeat orders highlighting its growing resonance with a young, urban audience. The brand’s approachable flavour profile and versatility made it a natural choice for festival-goers seeking a fresh and social drinking experience.
Brand perspective
Sharing his thoughts on the collaboration, Amit Goel, Managing Director, Rad Elan Distributors Pvt. Ltd., said, “Experiential platforms like Horn OK Please Fest play a key role in how consumers discover and connect with new brands. The response to Punter Soju has been extremely positive, reaffirming our belief in creating engaging, on-ground brand experiences.”
