Nom Nom Express continues to strengthen its position in India’s fast-evolving food services landscape. Built around a focused menu of popular Asian staples, the brand operates at the intersection of convenience, familiarity, consistent flavours, high quality at pocket friendly prices – catering to urban consumers seeking accessible, everyday pan-Asian food across dine-in and delivery formats.
Content-led collaboration with Farah Khan and Dilip
Recently, Nom Nom Express has collaborated with filmmaker and television personality Farah Khan & her much loved home cook Dilip, who has increasingly become a recognisable and trusted voice in the food content space. Known for her candid opinions and widely followed food videos, Khan’s association with the brand is rooted in relatability rather than traditional celebrity endorsement. The collaboration reflects Nom Nom Express’s intent to align with voices that naturally resonate with consumers and reflect real, everyday food choices.
Leadership quote on the association
Commenting on the association, Hitesh Keswani, MD Aspect Hospitality, Aspect Hospitality, said, “Farah Khan’s food content is driven by honesty and familiarity – values that align closely with what Nom Nom Express stands for. This collaboration is less about celebrity and more about cultural fit, as we continue to build a brand that feels accessible, current, and rooted in everyday dining habits.”
