There’s a busy hum of chatter in the air, a faint hiss of steam from a giant dimsum steamer and glasses clanking in obvious cheer. It feels like you’ve wandered into a food market, somewhere in the narrow alleys of Bangkok or Tokyo, only this one sits in the heart of Manyata Tech Park. Yoichi by Shiro, the newest concept from JSM Corporation Pvt. Ltd., brings Southeast Asia’s culinary street culture to Bengaluru.
What Yoichi Stands For
Yoichi, meaning ‘street market’ in Japanese, channels the spirit of hawker centres and night markets, where every turn brims with a new smell, taste, and discovery. The restaurant unfolds as a live marketplace, complete with stalls and carts, each re-interpreted into its own distinct culinary stop. Every counter has its own story, style and flavour identity, brought together under one roof for a seamless, tech-eased experience.
The Walkthrough
Step inside and the space opens up like a Southeast Asian street market. An Izakaya live counter with a robata sits to one side, framed by shelves of sake and whisky and a mahjong-tiled bar serving small plates and tempura.
At the centre is the Tuk Tuk Bar, surrounded by distinct stations—from claypots simmering with soy and sesame, to a herb-forward salad cart, a charcoal grill, and a vegetable-focused counter.
As you move through, lanes unfold into a dim sum counter with towering steamers, a Parata Ichiban stall flipping Malaysian flatbreads, and a sushi station plating fresh rolls—each with its own identity, yet tied together by the market-style flow.
“Yoichi is our tribute to the streets of Southeast Asia, places where food is honest, energetic, and deeply rooted in culture. Every stall and every dish is inspired by flavours I’ve experienced firsthand, from bustling night markets to humble street stalls. We wanted the food to feel bold yet comforting, and the space to feel alive, a place where guests don’t just eat, but explore, connect, and slow down. Yoichi celebrates diversity on a plate and the joy of sharing it in a vibrant, market-style setting,” says Chef Priyank Singh Chouhan, Director – Culinary & Operations, JSM Corporation.
Design That Feels Lived-In
The decor drives the experience, blending nostalgia with craftsmanship in striking contrast. Raw cement walls layered with weathered posters and torn zines sit alongside warm brickwork and dark oakwood beams, giving each section its own mood and story. A larger-than-life mural inspired by Southeast Asian street art anchors the space, while the reclaimed railway-wood bar stands at the centre as the main social hub.
Look closer and the details reveal themselves—many sourced from second-hand markets—adding a lived-in authenticity that feels textured, personal, and full of character.
“We created Yoichi – the South East Asian Food Market – as a personal homage to the electric energy and vibrant, organized chaos of the region’s iconic night markets. We wanted to build a place that truly feels authentic, a lively nexus where both global visitors and our cherished local community can connect over incredible food. Every single detail at Yoichi has been a labor of love for us – from the unique curios we sourced to the custom-designed food counters. We didn’t just want a food hall; we wanted to recreate the sights, sounds, and atmosphere that everyone loves when they travel to the region. Our mission is simple: to respectfully delve into local concepts, traditions, and subcultures, and present them in a fresh, thoughtful way for fellow food enthusiasts who, like us, appreciate a truly curated and genuine experience,” says Sanjay Mahtani, Executive Director at JSM Corporation Pvt. Ltd.
The Food: A Love Letter to the Streets of South East Asia
Yoichi’s food is bold, aromatic, and made for sharing, drawing inspiration from street flavours across Thailand, Japan, Indonesia, and Vietnam. The menu moves from tamarind-lemongrass satay skewers and claypot meals with caramelised sauces to made-to-order ramen and wok specials.
Standouts include the Asian Thali for its mix of comforting favourites and variety, and the Agedashi Tofu—soft tofu in a light, flavourful broth. The wider spread covers Thai glass noodles, Korean kimchi ramen, Cantonese hot pots, Japanese plates like Hamachi Carpaccio and Tsukune, ending with Frozen Coconut yoghurt.
From the Team Behind Shiro and Hard Rock Café
After creating some of India’s most iconic dining spaces like Shiro and Hard Rock Cafe, JSM Corporation brings its signature storytelling approach to an entirely new format.
“With Yoichi, we wanted to build a space of connection, a place where food, people, and atmosphere come together,” says Mahtani.
