Ghodawat Consumer Limited (GCL) has launched Coolberg Diet, India’s first zero-sugar malt beverage. This move sets a new benchmark in mindful drinking, with the drink specially crafted for health-conscious and trendsetting consumers. Coolberg Diet delivers a revolutionary, guilt-free refreshment experience.
Flavours and packaging designed for modern consumers
Coolberg Diet is available in refreshing Peach and Strawberry flavours and presented in a stylish 330 ml glass bottle, poised to redefine the non-alcoholic beverage segment in India.
A lifestyle choice for health-conscious consumers
Salloni Ghodawat, CEO, Ghodawat Consumer Limited (GCL), said, “At Ghodawat Consumer Limited, our mission has always been to offer innovative, better-for-you products that align with evolving consumer needs. Coolberg Diet is more than just a beverage; it’s a lifestyle choice for those who want to enjoy flavour and refreshment without compromising on health. As the demand for functional and guilt-free beverages grows, we’re confident that Coolberg Diet will resonate with consumers seeking balance, quality, and a smarter way to enjoy their favourite drink.”
Category-defining features
Coolberg Diet is a category-defining product with zero sugar, no caffeine, and zero alcohol. Suitable for all age groups and social occasions, it offers a healthy, guilt-free alternative to traditional beverages. It can be enjoyed straight from the bottle or as a base for mocktails and mixers, making it a versatile and modern choice for new-age consumers.
Tapping into functional beverage trends
Coolberg Diet also taps into the emerging trend of functional beverages and non-alcoholic beer, presenting a healthier, more sophisticated alternative to the traditional soft drink. It will soon be available on all leading quick commerce platforms, across leading modern trade & general trade outlets.
