Blue Tokai Coffee Roasters today announced a direct reduction in prices across all its cafés and menus, becoming the first specialty coffee brand in India to implement the benefits of the GST Council’s recent reforms.
At its 56th meeting, the GST Council approved sweeping changes to indirect tax rates. Among the key updates: the GST rate on food and beverage services, including coffee, has been rationalised, with the aim of boosting affordability, easing compliance, and strengthening the retail and hospitality sectors.
Transparent pricing benefits customers nationwide
Blue Tokai has adopted the GST reforms by implementing a transparent and consistent price reduction across its product range, by the end of this month. For customers, this translates into better prices on their favourite coffee and food without any compromise on quality. The company has passed on the full benefit of the reduced taxes directly to its customers, making their favourite experience at Blue Tokai a little more accessible.
Commitment to quality and customer-centricity
Matt Chitharanjan, Co-founder and CEO, Blue Tokai Coffee Roasters, said, “The recent GST reforms announced by the Government of India are a big step forward for the retail and hospitality sectors, simplifying the system, easing compliance, and allowing businesses like ours to pass on more value to our customers. We’re grateful to the Government for these reforms, and proud to be the first in our industry to act on them with an immediate price reduction. This is an extension of what we’ve always stood for—transparency, fairness, and keeping our customers at the heart of every decision we make. As we continue to grow across India and beyond, our promise remains the same: to bring our customers delicious coffee, crafted with care, while staying true to our values.”
