Meet Twisted Tails, a refreshingly daring twist in India’s beverage scene the first concept-driven line of curated versatile mixers, pairs effortlessly with the spirit of your choice and ready-to-drink (RTD) beverages crafted with real fruit juices, real spices, and no artificial flavouring. It’s time to stir out of the ordinary.
Flavour-Packed Personality
Each variant is designed with a flavour-packed personality and a plot twist to keep things unpredictable. Made with real ingredients and real vibes, Twisted Tails is built for versatility, spontaneity, and storytelling equally at home poured straight from the bottle, served over ice, or mixed into cocktails.
The Founders’ Vision
Founded by dynamic trio Radhika Sharda, Raghav Sharda, and Atin Khanna, Twisted Tails emerges as a game-changer in the Indian beverage landscape, addressing the growing demand for premium, authentic, and easy-to-use drink solutions. A premium, imaginative catalyst that elevates your drinking experience empowering you to celebrate every moment and ignite memorable, unconventional social connections through bold, unexpected flavour adventures.
Founder Insight
Radhika Sharda, Co-Founder of Rad Beverages said: “The new Indian consumer doesn’t just want a drink they want an experience. We saw a clear gap in the Indian market for mixers that were versatile, flavour-forward, made with real juices & spices while being convenient without compromising on quality. With Twisted Tails, our vision was to create something that aims to fill this gap and doesn’t just sit on a shelf but sparks stories. Drinks are always at the center of conversations, memories, and connections, and we wanted to make those moments more playful, more real, and always a little twisted.”
The Four Bold Flavours
Twisted Tails brings you four bold flavours — crafted with real fruit juices and spices, versatile enough to mix your way,
- Bizarre – Orange & Coffee: A bold and unconventional pairing, this mixer is for the audacious trendsetter. It’s a surprising fusion that challenges expectations and delights the senses.
- Mystical – Vanilla & Caramel: Dive into a world of rich indulgence. This mixer embodies a charming, smooth character, perfect for those who appreciate classic elegance with a hint of mystery.
- Uncanny – Cinnamon Clove Apricot & Peach: A warm, comforting, yet delightfully complex profile, for the thoughtful connoisseur. It evokes a sense of nostalgia with a contemporary twist.
- Enigmatic – Tea & Jasmine: An intriguing and sophisticated blend, this flavor is for the curious and adventurous spirit. Its delicate floral notes and refreshing tea base invite exploration.
Changing the Mixer Narrative
“For us, Twisted Tails was never just about launching another beverage,” says Raghav Sharda, Co-Founder, Rad Beverages. “It was about changing how people think about mixers in India. We’ve taken familiar fruits and spices and given them a bold new expression, one that invites creativity, experimentation, and fun. Whether you’re mixing it up or sipping it straight, Twisted Tails is about celebrating flavour in a way that feels modern, memorable, and unmistakably original.” It’s drinking culture, reimagined for today.
Co-Founder Reflection
Atin Khanna, Co-Founder, Rad Beverages expressed his enthusiasm saying: “We’ve poured our passion into creating a brand that celebrates quality, innovation, and fun. At Twisted Tails, we believe every bottle should surprise you just like a good story. Each flavour has its own unique character and flavour profile, bringing a distinct twist to every drink. Unlike typical one-dimensional mixers, Twisted Tails is multi-layered and versatile bursting with unexpected twists for you to experience & create whether you sip it straight or mix it up, or enjoy it together. There’s one for every tale.”
