Homegrown hospitality group Onora Hospitality, which owns and operates hotel brands of jüSTa Hotels & Resorts, NUO by jüSTa and Bookmark Resorts, has partnered with Aviyaara Hospitality to introduce its vibrant and fast-growing brand NUO by jüSTa to Nagpur.
A Brand Built on the Ideology of ‘Moving Forward’
Inspired by the ideology of ‘Moving Forward’, the NUO by jüSTa brand blends the comfort and intimacy of a boutique hotel with the efficiency, design and operational intelligence demanded by India’s young professionals.
The concept brings together smart rooms, thoughtfully designed workspaces and lively social zones with networking and connection at its core. Developed on a low-capex, high-efficiency model, NUO by jüSTa offers investors a scalable hospitality concept adaptable to major metros as well as Tier 2 and Tier 3 cities.
Leadership Insight: A Vision for Modern Hospitality
“NUO by jüSTa is a space full of life, ideas, and consciousness,” said Ashish Vohra, Founder & CEO, Onora Hospitality. “Bringing it to Nagpur marks the beginning of our journey to take this young, design-driven and sustainable brand to every major business city in the country. Our goal is to create spaces that reflect the rhythm of modern India — efficient, expressive and forward-moving.”
A Compact, Smart Property Designed for Today’s Traveller
The hotel is expected to open within two years and will feature 40 rooms, a co-working café, a meeting room and a multi-purpose social space for events and gatherings.
Aviyaara Hospitality on the Collaboration
The promoters of Aviyaara Hospitality are a long-established Nagpur-based business family with interests in mining, education and hospitality. They expressed enthusiasm for the collaboration.
“We are excited to bring this dynamic brand to Nagpur — one that truly embodies the city’s youthful spirit. We look forward to seeing NUO by jüSTa emerge as a vibrant destination for the young and the spirited,” said Kshitiz Agarwal, CEO, Aviyaara Hospitality.
