In a significant move, Kamah Hotels & Resorts, an upcoming luxury and wellness brand, partners with Wyndham Hotels & Resorts, the world’s second-largest hotel and resort brand. Together, they have signed a $70 million deal to develop four new hotels—one in Dubai and three in India—under the Trademark Collection by Wyndham. This partnership was formalised at the Future Hospitality Summit 2024 in Dubai and marks a significant expansion for Kamah’s portfolio, developed by Fine Acers Group in India and Global Branded Residences (GBR) internationally.
The exclusive signing ceremony was attended by dignitaries from both companies, including Dimitris Manikis, President of EMEA; Panos Loupasis, Market Managing Director of TMEA; and Govind Mundra, Head of Development for the Middle East and Africa, Wyndham Hotels & Resorts; and Dinesh Yadav, Director of Fine Acers & GBR.
“After our successful collaboration with Wyndham Grand Jaipur last year, we are thrilled to further strengthen our partnership with Wyndham Hotels & Resorts,” said Dinesh Yadav, Managing Director of Fine Acers Group & GBR. “This partnership will see the launch of four hotels under the Kamah brand, offering an exclusive luxury and wellness experience under the Trademark Collection by Wyndham. The first set of properties are located in Dubai, Coorg, Jawai, and Udaipur, with further expansions planned in global destinations like North America, Australia, and Europe, as well as prominent Indian locations such as Goa, Lonavala, and Dharamshala.”
Imran Khan, International Director of Kamah, highlights a substantial gap in the wellness hospitality sector that requires attention. He suggests that for the industry to truly flourish, leading brands should prioritise creating strategic partnerships that can drive both growth and innovation.
The newly announced properties include Kamah Hotel, Al Jaddaf Waterfront, Dubai, and three Indian resorts: Kamah Resorts Coorg, Kamah Resorts Jawai, and Kamah Resorts Udaipur. These hotels will be developed under a branded residences model, providing investors with a unique opportunity to purchase units in an internationally branded hotel and resort situated in popular leisure destinations.
The four properties will be branded as part of the Trademark Collection by Wyndham, a soft-branded collection of midscale to upscale properties that maintain their individual character. This partnership introduces the Trademark Collection by Wyndham in the UAE for the first time, marking a significant milestone for both Kamah and Wyndham’s expansion strategies.
“We are delighted to extend our collaboration with Fine Acers Group and to introduce the Trademark Collection by Wyndham to the UAE market,” said Govind Mundra, Head of Development for the Middle East and Africa at Wyndham Hotels & Resorts. “This partnership is just the beginning, with plans for many more properties to follow and building on the ‘Owners First’ policy of Wyndham. Udaipur and Coorg are already established tourist destinations in India, and Jawai is emerging as a popular destination in Rajasthan.”
Both India and the UAE are key growth markets for the hospitality industry, with increasing tourist arrivals. Dubai remains a prominent international trade and tourism hub, contributing 9% to the UAE’s GDP in 2022, with expectations to grow to 15% by 2031, according to the UAE’s Ministry of Economy.
