BWH Hotels India announced the signing of Best Western Swarn Towers, Bareilly, the city’s iconic landmark hotel. This partnership marks the brand’s 10th hotel in Uttar Pradesh, strengthening its presence in one of India’s fastest-growing hospitality markets.
Legacy meets global standards
With over 30 years of heritage, Swarn Towers has been a cornerstone of Bareilly’s hospitality. Partnering with BWH Hotels—boasting a global portfolio of 4,300+ hotels across 100+ countries—this collaboration aims to merge local legacy with international standards, elevating the guest experience.
A modern hub for business and leisure
Slated to launch in 2026, the property will feature:
- 50 premium rooms
- A restaurant and bar
- Versatile banqueting and meeting spaces
It is envisioned as a hub for hospitality, business, and community engagement in the heart of the city.
Voices from the partnership
Atul Jain, COO, BWH Hotels South Asia, said: “Our vision is to introduce Bareilly to a new era of hospitality—where global standards, innovative services, and personalized experiences come together to delight every guest.”
RS Juneja, Director, Hotel Swarn Towers, added: “For over three decades, Swarn Towers has been part of Bareilly’s story. By joining the BWH Hotels family, we look forward to redefining guest experiences while staying true to the warmth and legacy that make this hotel special.”
