Crimson Hotels Private Limited announced its expansion into the Kingdom of Bhutan. The company specialises in operating luxury and boutique hotels, franchising hotel brands, and conceptualising greenfield projects. They have opened two new hotels in the Land of Happiness: the Econostay Lhaki Yangchak Residency in Thimpu and the Econostay Lhaki Yangchak Residency in Paro.
With the addition of these two new hotels in Bhutan, Crimson now has eight operational hotels in three countries: India, Nepal, and Bhutan.
Sandeep Maitraya, Director of Crimson Hotels Private Limited, expressed his excitement about the two new Econostays and said, “Bhutan represents a significant opportunity for Crimson Hotels to tap into a market that values cultural richness and natural beauty. Our new Econostay properties in Thimpu and Paro will cater to the growing demand for high-quality accommodations in Bhutan, offering travellers unique and memorable experiences. This expansion underscores our commitment to providing exceptional hospitality services in diverse markets while promoting sustainable tourism.”
This strategic move marks a significant milestone in Crimson Hotels’ journey, enhancing its portfolio with these exquisite additions in one of the most serene and culturally rich destinations in the world.
Expanding horizons with Lhaki Yangchak Residency, Crimson Hotels’ entry into Bhutan signifies its second venture outside India and its continued commitment to expanding its range of offerings in the midscale and upscale hotel segments. The new properties in Thimpu and Paro will feature the signature blend of luxury, comfort, and affordability that Econostay is known for.
Econostay Lhaki Yangchak Residency in Thimpu will offer 35 elegantly designed rooms and suites, a multi-cuisine restaurant, and state-of-the-art meeting and banquet facilities, ideal for both business and leisure travellers. Guests will also enjoy a wellness centre, a recreation room, and breathtaking views of the surrounding landscapes.
Econostay Lhaki Yangchak Residency in Paro, situated close to the Paro International Airport, will provide 18 cosy rooms and suites, each with a touch of traditional Bhutanese architecture. The property will feature a restaurant serving local and international delicacies, meeting and banquet spaces for up to 150 people, and a fitness centre, ensuring a memorable stay for all guests.
Both the Econostay properties are strategically located to offer guests easy access to Bhutan’s key attractions. Thimpu, the capital city, is known for its vibrant culture and historical landmarks, while Paro is famed for its stunning natural beauty and the iconic Paro Taktsang (Tiger’s Nest Monastery).
“We have another 20 Hotels in the construction space right now. The next two years will see The Crimson portfolio announcing another eight new hotels in India, Nepal, and Bhutan. Four of these new properties will boast five-star certification,” added Maitraya.
The Crimson Hotels portfolio includes Basics Inn & Suites, offering economy stays; Econostay, offering mid-market hotels to patrons; a five-star range of hotels under the Citron brand; and a five-star deluxe luxury collection under the Akatsukii Collection.
