OYO has announced a partnership with online travel agent platform Yatra to strengthen its presence in the business travel segment, particularly in key business centers such as Delhi-NCR, Mumbai, Bangalore, Chennai, Kolkata, Ahmedabad, and major industrial hubs and transit corridors.
Hotel Portfolio Expansion
As part of this alliance, more than 500 OYO’s company-serviced hotels have already been onboarded for the first time on Yatra’s platform. It includes hotels under mid-premium and premium brands such as SUNDAY, Palette, Clubhouse, Townhouse, Townhouse Oak, and Collection O for business travelers across India.
OYO is planning to add 1,000 more company-serviced hotels for booking on Yatra’s platform by September this year. This will strengthen Yatra’s inventory, especially in emerging metros where the demand for quality accommodation is surging due to increased business travel.
Benefits for Corporate Travellers
The partnership is strategically designed to provide quality stay options to the growing number of business travelers in India, particularly in emerging metros where the demand for business travel is surging, driven by regional office expansions, economic activity, and improved infrastructure.
Yatra’s business clients will benefit from OYO’s flexible cancellation and rescheduling policies. Additionally, OYO provides tailored corporate solutions, including centralized billing, expense tracking, GST-compliant invoicing, and dedicated account managers to support bulk travel requirements. OYO’s company-serviced hotels offer standardized amenities such as clean linen, high-speed Wi-Fi, air conditioning, and hygienic washrooms, ensuring a comfortable and reliable stay.
OYO’s Dedicated B2B Push
Earlier this year, OYO announced the launch of Oravel Travel Solutions – a dedicated B2B corporate travel vertical to cater to the travel and accommodation needs of corporate clients, such as smooth check-ins, meal options, conference facilities, event management support, as well as tailormade holiday packages.
OYO’s partnership with Yatra will further boost its business travel portfolio by leveraging Yatra’s strong corporate client base and strengthening weekday occupancy in key cities by targeting business travel, which is typically more consistent and higher-yielding than leisure travel.
Leadership Perspective
Commenting on the development, Varun Jain, Chief Operating Officer, OYO said, “While direct demand continues to be our mainstay, contributing nearly 80% of our total business, we are now looking to tap into a niche segment of business travelers who are exploring emerging business hubs. This partnership also opens up opportunities to cater to companies embracing blended travel programs, combining business and leisure, and adopting flexible mobility plans to enhance both cost efficiency and employee productivity.”
