Alivaa Hotels & Resorts announces the inclusion of Hotel Hoften Lotus Court in Noida, Uttar Pradesh, a significant move in its ongoing expansion. This pivotal partnership marks the 14th property to join the Alivaa portfolio. The Hoften brand is known for its efficient and smart service and caters to the young traveller.
Strategic addition in a dynamic market
“We are absolutely thrilled to welcome Hotel Lotus Court into The Hoften family and the wider Alivaa Hotels & Resorts collection,” said Akash Bhatia, CEO – Alivaa Hotels & Resorts (Managed & Franchise Business). “Noida is a truly dynamic destination, and this partnership enables us to offer our guests an even broader range of exceptional experiences. Hotel Lotus Court perfectly embodies the unique charm and high standards of our brand, and we’re confident it will be a valuable asset to our expanding portfolio.”
Strengthening national presence
Vikramjit Singh, Founder of Alivaa Hotels & Resorts, emphasized the company’s ambitious growth plans. “As we strive to become a leading national player, Noida holds a critical position in our strategic roadmap. This signing establishes our foothold in the country’s apparel hub and is the first of many planned for this city.”
Shared vision for hospitality excellence
Ashish Mittal, Owner of Hotel Lotus Court, commented, “Joining forces with Alivaa Hotels & Resorts and bringing Hotel Lotus Court under The Hoften brand is a momentous occasion for us. Their deep expertise and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays in Noida. We eagerly look forward to this new chapter and delivering even more memorable experiences to our guests.”
