Alivaa Hotels & Resorts announces the signing of Jawai Palash, a new property nestled in the wilderness of Jawai, Rajasthan. This marks the ninth addition to Alivaa’s growing portfolio under the Alivaa and Hoften brands, reinforcing the company’s commitment to curating unique and elevated hospitality experiences across India.
A collaborative vision with CIN Digital Mar-tech
The signing of Jawai Palash is a result of a meaningful collaboration with CIN Digital Mar-tech, whose founder, Parvinder Singh, expressed his excitement about the project: “Jawai presents an extraordinary fusion of rich heritage, authentic culture, and untouched wilderness—inviting travellers to discover the true spirit of Rajasthan beyond the well-trodden tourist paths. We are very excited to partner with Alivaa Hotels & Resorts to participate in their vision of showcasing India’s hidden gems to a wider audience.”
A hidden gem where luxury meets nature
Akash Bhatia, CEO of Alivaa Hotels & Resorts (Managed & Franchise Business), emphasized the unique offering Jawai Palash brings: “Jawai is truly a hidden gem within Rajasthan, and we are delighted to present a sanctuary that embodies its natural splendour while providing world-class hospitality. Our partnership with Jawai Palash enables us to craft an environment where guests can reconnect with nature without sacrificing any element of luxury. We are confident this resort will offer an unparalleled experience—seamlessly blending adventure with refined comfort.”
A bold vision for growth
Alivaa Hotels & Resorts was co-founded by Vikramjit Singh, former President of Lemon Tree Hotels, along with his colleague Inderpal Batra. The duo has set an ambitious target of 50 hotels in 5 years, a vision well underway with the inclusion of Jawai Palash.
Vikramjit Singh added: “Our team is wholeheartedly committed to delivering outstanding service and crafting truly memorable moments for our guests. From the tastefully designed rooms that reflect the timelessness of Rajasthan to the gourmet dining experiences and exclusive wildlife excursions, every facet of Jawai Palash has been meticulously crafted to surpass expectations. Its addition marks an exciting step in our journey to redefine premium hospitality in India’s most alluring destinations.”
