Sterling Holiday Resorts announced its results, recording a total revenue from operations of ₹5,202 Mn for FY25 – a milestone for the company, marking 13% YoY growth. Sterling maintained a healthy EBITDA margin of 34% in FY25 and remained completely debt-free.
Expanding footprint across India
FY25 saw Sterling cross 3,200 keys and expand to 61 resorts in 53 destinations across the country, with the launch of new resorts in Q4 at Jaisalmer (in Rajasthan), Tipeshwar (Maharashtra), and Amritsar (Punjab).
Sterling’s footprint now extends across 17 Indian states, with strong regional clusters of 9 resorts each in Kerala and Tamil Nadu, 8 resorts each in Rajasthan and Maharashtra, and 7 in Uttarakhand. Their portfolio spans multiple leisure themes, with 13 resorts in wildlife destinations, 13 in the Himalayas, and 11 in spiritual circuits. The company is also focusing on expanding its presence with hotels in the business + leisure (bleisure) segment like its hotels in Madurai, Karwar, Bokaro, Dehradun, etc.
Focus on F&B and experiential offerings
“Crossing ₹5 billion in revenue is a landmark moment for us. We have also crossed ₹1 billion in food & beverage (F&B) revenue. We have re-oriented our F&B offerings, set up specialty restaurants in several of our resorts and increased our focus on the banquet business – and we will continue to leverage this source of revenue. We remain focused on delivering high-quality, differentiated experiences as we expand across India through our asset-right strategy,” said Vikram Lalvani, MD & CEO, Sterling Holiday Resorts.
Sterling Sankalp: ESG and community initiatives
Sterling’s ESG initiative, Sterling Sankalp, focuses on sustainability and community upliftment:
- Energy Efficiency: Deployment of heat pumps, EV charging stations, and investments in solar and wind energy.
- Waste Management: Plastic elimination via in-house water bottling plants in four resorts.
- Water Conservation: Initiatives in rainwater harvesting and grey water recycling.
- CSR: Continued contributions to the Fairfax India Charitable Foundation, supporting “Project Dialysis,” which has installed over 2,000 dialysis machines across India.
