CYK Hospitalities has announced the launch of Logical Showsha, a design agency based in Gurgaon. The new venture will focus on logo designing, brand decks, merchandise, packaging, and visual identity solutions, creating stories around brands through strategic creativity. This new venture marks a strategic move to extend its services into various other domains.
Transforming Brands Through Innovative Design
Logical Showsha is dedicated to transforming businesses through innovative design solutions and visual storytelling. It aims to help brands find their way by providing designs that influence people and align with the brand’s core values and identity.
Successful Pilot Phase and Prominent Collaborations
CYK Hospitalities launched the pilot phase in December last year. And, here are some of the brands they have worked with:
- The Central Delhi (House of Minar): Designed the visual and brand identity for a luxury fine-dining restaurant.
- Himalayan Trove: Created designs reflecting the brand’s cultural essence for a resort in Almora.
- Sodhilicious: Developed lively packaging and marketing materials for a playful bakery brand.
Vision and Statement from the Directors
On this development, Pulkit Arora, Director of CYK Hospitalities, stated, “Logical Showsha is a result of our consistent efforts to innovate. Over the years, we have successfully transformed ideas into impactful branding solutions, and Logical Showsha will allow us to extend that expertise to a broader audience.”
“The Logical Showsha is where we begin the creation of the destination, modified into different, new, and unique forms of identity for brands,” said Simranjeet Singh, Director of CYK Hospitalities.
