Evocus is set to disrupt the industry with the launch of Black Soda; the world’s first-ever black soda. Designed exclusively for the HoReCa industry, this is an alternative to traditional soft drinks, enhancing mixology like never before.
Industry experts on the new launch
Clavell Santiago, Head of Sales, HoReCa at Evocus, shared his excitement: “Evocus Black Soda is not just a drink; it’s an experience. This product will add a luxurious touch to premium establishments and elevate beverage offerings to an entirely new level.”
Sonam Pama, Head of Marketing at Evocus, added: “This is not just a category expansion but a category creation, blending luxury, versatility, and sustainability into one unique product. With a strong marketing strategy and a focus on the HoReCa sector, we are confident this will be a resounding success.”
An unparalleled mixology experience
With its sophisticated flavor profile and striking visual appeal, Evocus Black Soda is a mixer for both cocktails and mocktails.
Janak Thakur, Director of Beverage, Bawri India, expressed: “Our premium customers seek unique experiences. Evocus Black Soda doesn’t just meet that expectation—it exceeds it.”
Gautam Mansinghani, General Manager – Operations & Development, Perch Wine & Coffee Bar, echoed this sentiment: “A high-carbonation Evocus Black Soda—The Luxe Mix—delivers a crisp, bold fizz with a smooth, clean finish. At Perch, we use it to craft our signature Spritz, enhancing both flavor and visual appeal.”
